118 specialists.
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Makes it obvious why someone should pick you

Target customer definition, the one-line pitch, and what makes you the obvious choice over alternatives.

Based on: STP framework (Segmentation, Targeting, Positioning)

Works out what people actually hire you for

The underlying job the customer is trying to get done, and how that differs from the product you think you sell.

Based on: Jobs-to-be-Done, Clayton Christensen

Matches what you offer to what they need

Mapping customer pains and gains against your product features to find where the real fit is.

Based on: Value Proposition Canvas, Osterwalder

Stops you competing on someone else’s terms

Defining a niche you can own outright rather than fighting in a crowded existing category.

Based on: Blue Ocean Strategy, Kim & Mauborgne

Finds the gap your rivals left open

Structural analysis of competitors, supplier and buyer power, substitutes, and where the real opening is.

Based on: Porter’s Five Forces

Gives you an honest read on where you stand

Internal strengths and weaknesses against external opportunities and threats, translated into decisions.

Based on: SWOT analysis

Decides whether to go wider or deeper

Whether to sell more to existing customers, find new customers, launch new products, or diversify.

Based on: Ansoff Matrix

Gets you proof before you build the whole thing

Smallest testable version, what to measure, and how to decide whether to persevere or pivot.

Based on: Lean Startup, Eric Ries

Confirms people actually want this

Search volume, marketplace sold listings, community complaints, and real signals of existing demand.

Based on: Search demand analysis and keyword validation

Gets the truth out of real customers

Asking about past behaviour rather than future intentions, and reading what people do over what they say.

Based on: The Mom Test, Rob Fitzpatrick

Pins down exactly who you are talking to

Building a specific buyer profile from real data rather than a fictional demographic sketch.

Based on: Buyer persona research methodology

Shows where people drop off before buying

Mapping every touchpoint from first awareness to purchase and finding the step that leaks.

Based on: Customer journey mapping

Tells you what to build and what to ignore

Separating the features that delight from the ones customers simply expect, and cutting the rest.

Based on: Kano Model

Finds the people who will buy first

Identifying and reaching the small group willing to try something new before the mainstream will.

Based on: Diffusion of Innovations, Everett Rogers

Gets you paid what it is actually worth

Price points, tiering, discount discipline, and how the number is presented.

Based on: Value-based pricing

Finds the number people will actually pay

Testing price sensitivity to locate the range where buyers see value without feeling suspicious.

Based on: Van Westendorp Price Sensitivity Meter

Makes your price feel like the sensible choice

Tier structure, decoy options, and framing so the option you want chosen looks obvious.

Based on: Anchoring and the Decoy Effect

Checks whether the maths actually works

Cost per unit, margin after fees and shipping, break-even volume, contribution margin.

Based on: Unit economics and contribution margin analysis

Tells you how much you can afford to spend

Lifetime value against acquisition cost, and how long until a customer pays back what you spent.

Based on: LTV:CAC ratio and payback period

Turns what you sell into something people want

What is included, bundles, tiers, guarantees, and why the package is compelling.

Based on: Offer construction and risk reversal

Gets you found when people search

Keyword research, on-page optimisation, and matching what a page offers to why someone searched.

Based on: Search intent matching and on-page SEO

Makes Google treat you as credible

Demonstrating first-hand experience, expertise, and trust signals across your site.

Based on: Google E-E-A-T search quality guidelines

Structures content so it compounds

Pillar pages, supporting articles, and internal linking that builds topical authority over time.

Based on: Topic clusters and pillar page model

Gets other sites vouching for you

Earning links through genuinely useful assets rather than buying or spamming for them.

Based on: Skyscraper technique, Brian Dean

Fixes what is invisibly holding you back

Crawlability, site speed, mobile rendering, structured data, and indexing problems.

Based on: Core Web Vitals and technical SEO auditing

Wins the platform algorithm

Ranking inside Etsy, eBay, Amazon or app stores. Titles, tags, photos, and review velocity.

Based on: Marketplace listing optimisation

Gets you cited by AI assistants

Structuring information so AI search tools surface and quote your business when people ask.

Based on: Structured data and answer-format content

Builds an audience with things you publish

Content strategy, cadence, formats that suit the business, and turning publishing into discovery.

Based on: Content Marketing Matrix

Gets attention on TikTok, Reels and Shorts

Hooks in the first two seconds, formats that travel, filming with a phone, converting views to buyers.

Based on: Retention-first short video structure

Stops the scroll in two seconds

Opening lines and frames, curiosity gaps, and why people keep watching past the first moment.

Based on: Zeigarnik effect and curiosity gap

Finds the rooms your customers are already in

Reddit, Facebook groups, Discord and forums. Participating without being banned, converting presence.

Based on: Community-led growth

Gets customers making content for you

Prompting, collecting and using customer photos, videos and reviews as your main creative.

Based on: User-generated content and social proof

Borrows other people’s audiences

Collaborations, creator outreach, affiliates and cross-promotion.

Based on: Influencer and affiliate partnership models

Turns one piece of work into ten

Taking a single asset and reshaping it across formats and platforms without redoing the work.

Based on: Hub and spoke content model

Puts your face in front of the business

Building trust through the owner’s own presence, story and point of view.

Based on: Founder-led brand and parasocial trust

Spends money where it comes back

Platform choice, targeting, creative testing, budget pacing, and when to scale or kill.

Based on: Paid media testing and scaling discipline

Finds the ad that actually works

Systematic variation of hook, format and angle to find winners instead of guessing.

Based on: Structured creative testing

Wins back people who nearly bought

Audience segmentation by behaviour and sequencing messages to people who already showed intent.

Based on: Behavioural retargeting and the Rule of 7

Splits spend between safe and experimental

How much to put behind what already works versus new bets, and when to shift the ratio.

Based on: 70-20-10 budget allocation rule

Buys the people already looking

Keyword bidding, match types, negative keywords, and capturing high-intent search traffic.

Based on: Search intent and quality score optimisation

Fills the top of your pipeline

Lead magnets, capture forms, quote requests, and getting contact details from interested people.

Based on: Lead magnet and capture design

Stops you wasting time on the wrong people

Qualifying questions, self-selection through specificity, and disqualifying early.

Based on: BANT and MEDDIC qualification

Starts conversations with strangers

Target lists, first messages that get replies, follow-up sequences, and channel choice.

Based on: Predictable Revenue, Aaron Ross

Turns interest into money

Objection handling, response speed, the sales conversation, and the moment of transaction.

Based on: SPIN Selling, Neil Rackham

Runs a first call that actually goes somewhere

Question structure, uncovering real pain, and controlling the conversation without pressure.

Based on: Consultative selling and Sandler methodology

Rescues the people who went quiet

Cadence, re-engagement, abandoned enquiry recovery, and staying present without being annoying.

Based on: Multi-touch follow-up sequencing

Gets you replying before the competition

Cutting the time between enquiry and first contact, and automating the first response.

Based on: Lead response time research

Sends quotes that get accepted

Structuring pricing documents, framing options, and removing the reasons a proposal stalls.

Based on: Option-based proposal structure

Gets a working site up that actually sells

Platform choice, structure, essential pages, mobile experience, and getting it live.

Based on: Conversion-focused site architecture

Makes visitors take the next step

Layout, above-the-fold clarity, calls to action, and why visitors leave without acting.

Based on: Conversion Trinity, Bryan Eisenberg

Stops people abandoning at the last step

Checkout steps, payment options, shipping surprises, and everything between decision and payment.

Based on: Checkout usability research, Baymard Institute

Removes the reasons people hesitate

Social proof, reviews, testimonials, guarantees, and reducing the risk a stranger feels.

Based on: Cialdini’s principle of social proof

Gives people a reason to act now

Honest scarcity, deadlines and stock signals that move people without manufacturing fake pressure.

Based on: Scarcity principle and loss aversion

Proves which version actually wins

Designing a fair test, choosing one variable, and knowing when a result is real.

Based on: A/B testing and statistical significance

Fixes the experience most of your buyers get

Thumb reach, tap targets, load time on cellular, and mobile-specific drop-off.

Based on: Mobile-first design principles

Stops people quitting halfway through

Field count, ordering, error handling, and reducing the effort a form demands.

Based on: Form usability and cognitive load reduction

Makes the words do the selling

Headlines, descriptions, benefit framing, and language that moves this specific audience.

Based on: AIDA and PAS copywriting frameworks

Makes the customer the hero, not you

Restructuring your message so the customer sees themselves solving their problem with your help.

Based on: StoryBrand, Donald Miller

Makes it look worth buying

Photography, video, thumbnails, lighting, angles, and what buyers need to see before committing.

Based on: Product photography and visual merchandising

Writes videos people finish

Structure, pacing, retention curves, and where viewers drop off.

Based on: Retention-optimised video structure

Makes everything look like it belongs together

Colour, type, spacing and consistency across every touchpoint.

Based on: Visual identity systems

Finds a name that works and is available

Naming products and the business, checking availability, and avoiding names that limit you later.

Based on: Brand naming and trademark screening

Gets customers to come back

Post-purchase experience, reorder prompts, subscriptions, and lifetime value.

Based on: Retention economics, Bain & Company

Turns customers into a channel

Referral incentives, review requests, shareable moments, and making it easy to bring others.

Based on: Net Promoter System, Fred Reichheld

Gets new customers to their first win fast

The first session or first use, and reaching the moment where value becomes obvious.

Based on: Time-to-value and activation design

Reactivates customers who drifted away

Identifying lapsed customers and giving them a genuine reason to return.

Based on: RFM analysis and lapsed-customer segmentation

Makes staying more rewarding than leaving

Points, tiers, perks and membership structures that suit the size of the business.

Based on: Loyalty programme design

Makes your product part of a routine

Triggers, ease of action, and reward loops that bring people back without discounts.

Based on: Hook Model, Nir Eyal

Makes the whole thing memorable

Unboxing, service moments, and the peaks and endings people actually remember.

Based on: Peak-end rule, Kahneman

Builds an audience you actually own

List building, welcome sequences, cadence, and owning a channel no algorithm controls.

Based on: Lifecycle email marketing

Stops you sending everyone the same thing

Splitting your list by behaviour and value so messages actually apply to the reader.

Based on: RFM segmentation

Sets up messages that send themselves

Triggered flows for welcome, abandonment, post-purchase and reorder.

Based on: Triggered lifecycle automation

Gives people a reason to stay subscribed

Format, voice, cadence, and making an email people actually open.

Based on: Editorial newsletter practice

Gets your email into the inbox

Authentication, sender reputation, list hygiene, and staying out of spam.

Based on: SPF, DKIM and DMARC authentication

Makes you findable to people nearby

Google Business Profile, map pack ranking, local directories and location-based search.

Based on: Local search ranking factors

Builds the review count that decides local rankings

Systematically asking at the right moment and handling negative reviews well.

Based on: Review velocity and response practice

Gets people through the door

Signage, window presentation, local partnerships and reasons to walk in.

Based on: Retail merchandising and wayfinding

Sells face to face at markets and pop-ups

Choosing the right events, stall layout, pitching in person, and capturing details for later.

Based on: Direct selling and event retail

Reaches a neighbourhood without ads

Leaflets, door drops, local noticeboards, and physical presence where your customers live.

Based on: Geographic direct response

Gets nearby businesses sending you customers

Referral arrangements with complementary local businesses and community organisations.

Based on: Complementary business referral

Fixes the page where the decision happens

Image order, description structure, specification clarity, and answering objections on the page.

Based on: Ecommerce product page optimisation

Increases what each customer spends

Bundles, upsells, cross-sells, and free shipping thresholds.

Based on: Average order value optimisation

Stops shipping eating your margin

Carrier choice, packaging cost, shipping pricing strategy and delivery expectations.

Based on: Fulfilment cost modelling

Stops you tying cash up in the wrong stock

What to reorder, what to discontinue, and how much cash is trapped in slow movers.

Based on: ABC inventory analysis

Turns one-off buyers into recurring revenue

Which products suit a subscription, pricing, cadence, and reducing cancellations.

Based on: Subscription commerce and churn management

Stops you selling hours

Turning custom work into defined packages with clear scope and outcomes.

Based on: Productised service design

Makes it effortless to hire you

Online booking, availability, deposits, reminders and reducing no-shows.

Based on: Frictionless booking and no-show reduction

Stops projects eating your profit

Defining deliverables, change requests, and protecting margin on custom work.

Based on: Statement of work and change control

Turns finished work into your best sales asset

Case studies, before-and-afters, and testimonials that show real outcomes.

Based on: Case study and outcome documentation

Replaces feast and famine with steady income

Converting one-off clients into ongoing arrangements with predictable scope.

Based on: Recurring revenue service models

Structures a course people finish

Module sequencing, outcome definition, and pacing that keeps students moving.

Based on: Backward design and learning outcomes

Turns a launch into actual sales

Pre-launch audience building, launch sequencing, cart open and close mechanics.

Based on: Sequenced product launch

Gives away the right thing to earn the sale

A free asset that genuinely helps while proving you can solve the bigger problem.

Based on: Value-first lead magnet design

Sells from a room, live or virtual

Structuring a session that teaches genuinely and transitions honestly into an offer.

Based on: Teach-then-offer session structure

Builds recurring revenue around belonging

What members get, keeping a community alive, and reducing quiet churn.

Based on: Membership and community monetisation

Picks the companies actually worth chasing

Defining the ideal customer profile and building a real target account list.

Based on: Ideal Customer Profile and account-based marketing

Turns a profile into a pipeline

Profile positioning, content that reaches buyers, and connection outreach that works.

Based on: Social selling methodology

Finds everyone who has to say yes

Identifying decision makers, blockers and champions inside a target company.

Based on: Buying committee mapping, MEDDIC

Builds proof that survives procurement

Documenting client results in a format that convinces sceptical buyers.

Based on: Problem-solution-result case structure

Gets other companies selling for you

Reseller, referral and integration partnerships that bring qualified deals.

Based on: Channel partnership models

Gets other people writing about you

Press, podcasts, newsletters, local media, and pitching angles worth covering.

Based on: Earned media and news hook pitching

Makes everything sound like the same person

Defining tone and language rules so every message is recognisably yours.

Based on: Brand voice and tone frameworks

Handles it when something goes wrong publicly

Responding to bad reviews and public complaints without making it worse.

Based on: Reputation management and service recovery

Collects the badges buyers look for

Awards, certifications, directories and memberships that signal legitimacy.

Based on: Third-party credibility signals

Stops growth depending on your energy

Batching, templates, automation and removing yourself as the bottleneck.

Based on: Standard operating procedure design

Finds where your hours actually go

Tracking real time spent and cutting the work that produces nothing.

Based on: Pareto principle and time auditing

Works out what to hand off first

What to keep, what to outsource, where to find help and how to brief it.

Based on: Task delegation and outsourcing frameworks

Stops you paying for software you do not use

Choosing the minimum stack that does the job and cutting overlapping subscriptions.

Based on: Technology stack rationalisation

Connects your tools so they talk to each other

Automating repetitive handoffs between the apps you already use.

Based on: Workflow automation design

Tells you what is actually working

What to measure, simple tracking setup, and killing what does not work.

Based on: AARRR pirate metrics, Dave McClure

Shows which channel deserves the credit

UTM tagging, source tracking, and understanding what actually drove a sale.

Based on: Multi-touch attribution and UTM tracking

Shows whether customers are getting better or worse

Grouping customers by when they joined and comparing behaviour over time.

Based on: Cohort analysis

Puts the few numbers that matter in one place

Choosing a small set of metrics and building a simple weekly view.

Based on: One Metric That Matters

Tells you what next quarter probably looks like

Projecting revenue from current pipeline and conversion rates.

Based on: Pipeline-weighted forecasting

Gets the boring foundations in place

Registration, business banking, and the admin that blocks you from selling properly.

Based on: Small business formation basics

Makes it easy for people to pay you

Payment processors, fees, invoicing and getting paid on time.

Based on: Payment processing and invoicing practice

Keeps you out of trouble later

Record keeping, expense tracking, and knowing when sales tax obligations begin.

Based on: Small business bookkeeping practice

Stops you getting banned from your own channel

Platform policies, advertising rules, and claims you are not allowed to make.

Based on: Platform policy and advertising standards